Life & Accidental Death : Life Insurance Articles : Term vs. Whole Life vs. Universal Life Brush off your marketing vocabulary -- brand extension has come to life insurance. Just as consumer-goods companies have developed countless ways to extend their product lines and soak up as much shelf space as possible at your supermarket, so have insurance companies developed a seemingly endless variety of life insurance instant life insurance instant life insurance products for your consideration, if not befuddlement. But if Campbell Soups can argue that it's only responding to consumers' desires for variety and choice, so can insurers. There is, it seems, a policy for every situation. And with more than 2,000 life insurance companies licensed to do business in the U.S., consumer confusion often seems the rule, not the exception. With so many companies and different policies out there, it's rbc insurance instant life insurance important that you develop some ideas of your own about your insurance needs. This includes determining how much coverage you need and getting comfortable with the prospect of working with an insurance agent. It also means developing at least a general understanding of the types of insurance products available to you. For a long time, your choices fell into one of two camps -- term or whole life. TERM insurance auto insurance in nj instant life insurance offers relatively low premiums, especially during a policy's early years. Term coverage, as the name suggests, is not forever, but most policies have renewal features that are fairly routine and automatic, assuming you can live with the rising premium levels as you and your policy get older together. Term coverage is usually regarded as an inexpensive and efficient way to buy "pure" insurance coverage, meaning that insurance is garage auto insurance ontario instant life insurance all you're buying.